Social media’s rise to prominence and dominance over the past decade has been an astonishing feat to watch. Today, it’s actually hard to remember what the Internet looked like without social media. The two are that closely tied together. Don’t worry, this isn’t another lecture about the importance of social media for your business. You already know that. But you may not know why social media is so important. To paint a better picture for you, we defer (as always) to the hard numbers…
According to a Nielsen report from Q3 of 2011: “Social network and blog sites rule America’s Internet time, accounting for 23% of time spent online, more than twice the amount spent on the #2 category.”
How influential & far-reaching is social media?
Anyone who’s ever looked around while riding the subway or sitting at happy hour and seen thousands of fingers scrolling through Facebook posts on mobile devices can tell you social media is an integral part of the Web. But just how big a part of the Web? To answer that question, let’s take a look at five crucial figures:
Facebook accounts for 1 IN EVERY 5 page views on the Web
You read that right. 20% of all pages viewed on the Web are on Facebook. That is a mammoth number. Even with Facebook’s growth slowing in recent months, it’s still a huge part of the Internet. Currently, Facebook sees over 845 million users every month – half of whom are daily users, and half of whom are mobile users. Each and every day, we collectively click the “like” button on Facebook 2.7 billion (that’s billion with a “b”) times. Perhaps more amazingly, Facebook boasts an average visit time of 20 minutes. View more Facebook stats.
8% of all U.S. Internet users are active on Twitter EVERY DAY
While not quite the traffic juggernaut of Facebook, Twitter still has a lot of loyal users and continues its consistent growth. More that 20% of all people in the U.S. who use the Internet also tweet or at least visit and view posts on Twitter. And just over a quarter (26%) of the coveted demographic of Internet users ages 18-29 use Twitter. Since Twitter launched in 2006 (only six short years ago), the social site has reached 517 million accounts worldwide – with 142 million of those accounts in the United States. View more Twitter stats.
2 new members join LinkedIn EVERY SECOND
Like Twitter, LinkedIn continues to expand and increase its value as an online business tool. As of August 2012, LinkedIn operates the world’s largest professional network on the Internet with more than 175 million members in over 200 countries and territories. More than 62% of LinkedIn members reside in the United States. LinkedIn members did nearly 4.2 billion professionally oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012. View more LinkedIn stats.
72 hours of video are uploaded to YouTube EVERY MINUTE
When it comes to watching online videos, the Internet’s leading destination without a doubt is YouTube. Over 800 million unique users visit YouTube each month to watch a jaw-dropping 3 billion hours of video. While YouTube gets a huge amount of traffic in the U.S., 70% of YouTube traffic actually comes from outside the States. YouTube is localized in 43 countries and across 60 languages. In 2011, YouTube had more than 1 trillion (that’s trillion with a “tr”) views – or around 140 views for every person on Earth. View more YouTube stats.
Pinterest is the FASTEST SITE EVER to 10 million unique visitors
It may not be one of the biggest social media sites just yet, but Pinterest is growing by leaps and bounds. Pinterest has over 10.4 million registered users, and the site receives nearly 12 million monthly unique visitors. In January, Pinterest got the attention of marketers when it was reported the site was driving more referral traffic to retailers than LinkedIn, YouTube and Google+. Pinterest is also unique amongst social media sites in that 97% of Pinterest users are female. View more Pinterest stats.
What do all these big numbers mean for you?
The Internet is a vast and diverse landscape. There are only a handful of websites that get massive amounts of traffic from users across demographics. Social media websites make up the majority of that handful. These sites are favored, heavily trafficked and ingrained in our culture. Here’s the best part about social media for businesses – every organization has an open invitation to get in on the action.
You have the opportunity to post your company name on some of the most trafficked websites in the world. You can personally place your carefully crafted message and brand right where people are spending their online hours. You can get free links to your website for all the world to see on the Internet’s biggest stage. You have a platform where you can conveniently connect with millions of potential customers and donors.
So the question is: Why would you not want to take advantage of that opportunity?