You may have noticed a lot of people have smartphones these days. And they’re using them to access the Internet more than ever. From price shopping in stores and Googling on the go to checking out social links and responding to email offers, mobile has become a key Internet access point.
And yet far too many businesses and nonprofits still have not optimized their websites for mobile. When an individual visits these sites from a mobile device, they look exactly the same as the do on a desktop—which is fine on a 15-inch monitor but cluttered and unreadable on a 4-inch iPhone screen.
At this point in the game, every organization should have a mobile-optimized website—especially when you consider that the mobile Web will only become more prevalent in the next few years. Need more proof you should take action immediately to make your website more mobile friendly? We’ve got you covered in today’s post.
8 Stats Showing the Increasing Prevalence of the Mobile Web
These stats come from the Pew Internet Project’s research related to mobile usage:
56% of American adults now have a smartphone
34% of American adults now own a tablet computer
63% of adult cell phone owners use their phones to go online
34% of smartphone Internet users go online mostly using their phones—not using other devices such as desktop or laptop computers
These statistics from Mobify provide further evidence of the large number of eyes that may be viewing your site from mobile devices:
Over 1.2 billion people access the Web from their mobile devices
Global mobile traffic now accounts for 15% of all Internet traffic
Mobile-based searches make up 25% of all searches
61% of people have a better opinion of brands when they offer a good mobile experience
Clearly these stats create a compelling case for optimizing your business or nonprofit website for mobile devices. And there’s more too…
5 Advantages of Optimizing Your Website for Mobile Devices
Beyond the numbers, there are also many practical marketing advantages of having a mobile-optimized website. Put simply, mobile optimization will help you reach more people and keep visitors engaged (and those are two things you always want your website to accomplish). Here are a handful of ways optimization will benefit your business:
You’ll have more visitors stick around
With all the “stuff” on traditional websites, the mobile Web can have a tough time loading them. And, as we all know, slow Internet load times mean many lost, impatient visitors who will never return. Mobile-optimized websites feature a simplified design that allow them to load much quicker, preventing all those unfortunate visitor drop-offs.
Your content will actually get read
Even with pinch and zoom, reading content from a standard website on a smartphone can be a chore. And, quite frankly, most people won’t do it. If it’s too difficult, they won’t make the effort. A mobile-optimized website will make your text bigger so it fills the screen and can be easily digested.
Your branding will stand out
Because of the size of smartphone screens (even the biggest ones), traditional websites become incredibly difficult to view. That not only means your content and navigation become more challenging, it also means your brand identity gets lost. With a mobile-optimized website, you’re logo, visuals and message will pop more, helping people remember you.
Your call to action will get seen
Whether it’s making a donation, purchasing a product or completing a contact form, every good website should have a clear call to action. But what is “clear” on the vast space of desktop screens may be hidden on smartphone screens. With a mobile optimized website, you can make sure your call to action remains easy to access and activate.
You’ll get more mobile search traffic
Google wants you to have a mobile-optimized site. If you have videos on your site that don’t play on mobile devices, slow mobile loading times or other mobile deficiencies, Google will dock you for it. As Google gets more searches from smartphones, they are making mobile search a top priority (as illustrated with their recent Hummingbird update). Make sure your website is optimized for mobile so the search engines give you a thumbs up.
Don’t Underestimate the Importance of Mobile Consumers
Many organizations think: we have a website, they have mobile devices, we are mobile. But it’s not quite that simple. Depending on the device you’re looking at and the size of its screen, website viewing can be a very different experience. You want to make sure you cover all your bases so no matter how someone visits your site they get an ideal user experience.
Pick up your smartphone and go to your website. Ask yourself these questions:
- Does it load fast?
- Does it draw you in?
- Is the content easy to consume?
- Is it easy to navigate and get around?
- Is it easy to recognize and activate the call to action?
- Does it provide a good user experience?
- Is it a site you would spend time if it was not your own?
If you answer these questions with a lot of no’s, then it’s time to take action. In an increasingly mobile world, make sure your website is ready to roll.