Millennials. There’s a lot of focus on this generation these days. You’ve probably seen endless articles discussing how to reach them, why they’re valuable to employers, and ways they differ from other generations.
So why all the fuss about this generation? Why are they so desirable? The answer’s simple: They’re next in line. They are primed to move into more significant (and higher earning) professional roles and marketing demographics in the next decade.
Perhaps the 2015 Millennial Impact Report sums it up best with this statement:
“By studying the Millennial generation, we’re not on a mission to compare this generation with older generations. Instead, we study Millennials because they will soon dominate our companies, organizations and communities.”
Here at eleventy, we’ve been following the Millennial Impact Report for the past several years. You can find some of our previous posts on this report here:
- 14 Reasons Your Nonprofit Should Be Engaging Millennials At Work
- 8 Great Lessons For Nonprofits From The 2013 Millennial Impact Report
- 9 Key Takeaways For Nonprofits From The 2012 Millennial Impact Report
In today’s post, we’ll look at some key stats from the 2015 Millennial Impact Report and what they can tell you about Millennial giving, volunteering, and participation in employer cause work.
About the Data and Insights in the 2015 Millennial Impact Report
Presented by The Millennial Impact Project, the 2015 Millennial Impact Report details how Millennial employees engage in cause work with the companies they work for—and the factors that influence their engagement and involvement in philanthropy programs.
The report defines Millennials as individuals born between 1980-2000, and looks at Millennials who work for companies in the United States only. The findings in this report shown below are based on survey responses from 1,584 Millennial employees.
Stats Showing How Millennial Employees Engage With Nonprofits
Here are some notable statistics from the 2015 Millennial Impact Report providing insight into how and why Millennials prefer to volunteer and give to nonprofits:
84% of Millennial employees made a charitable donation in 2014
22% said their donation was solicited through their company
30% donated through an online giving platform
78% of those who did not donate through their employer did make a charitable donation on their own at some point in 2014
48% of Millennial employees have donated to a giving campaign promoted by their employer at some point in their lives
43% say they would be more likely to give to a nonprofit if competition was involved
69% would be more likely to give if their company offered to match part of their donation
70% of Millennial employees spent at least an hour volunteering in 2014
37% say they volunteered up to 10 hours
45% said some of the time they spent volunteering was either offered or promoted by their company
50% of Millennial employees say they have volunteered their time for a company-sponsored initiative at some point in their careers
Main reasons for volunteering through a company-sponsored project:
29% “I was passionate or interested in the cause”
25% “I was able to use my skills to benefit a cause.”
14% “A co-worker or peer encouraged me.”
8% “I received some type of incentive.”
56% of Millennial employees said they are more likely to volunteer if they receive some kind of incentive
77% say they are more likely to volunteer if they can use their specific skills or expertise to benefit a cause
46% are more likely to make a donation if a co-worker asks them
65% were more likely to volunteer if their co-workers participated
3 Key Takeaways for Better Reaching Millennials Moving Forward
What can your nonprofit learn from this year’s Millennial Impact Report? Here are a few things:
1. Make corporate partnerships a priority
Partnering with companies on the local and national level is a great way to create new connections with Millennials. Many employees at this age have not yet developed allegiances to nonprofit organizations. Exposure through the workplace is an effective way to create awareness of your organization and lay the groundwork for a long-term relationship.
2. Develop and promote volunteer days
Volunteer Days are strong ways to bring Millennials on board. Establish specific days once or twice a year when your nonprofit can make an organized and collective effort to get people involved. Make these unique volunteer opportunities known, memorable and fun, and then reach out to businesses and community organizations to get the involved.
3. Create peer campaigns specific to Millennials
As noted in the stats above, Millennials are greatly influenced by their peers. A friend asking them to give or volunteer can have a big impact. Facilitate the process: Provide kits and online tools that make it easy for Millennials to reach out to friends for donations or organize volunteer outings. Cater campaigns to Millennials using social, competition and incentive motivators.