eleventy Marketing Blog

Insights from your favorite marketing agency

April 6, 2012

Creating a Closer Relationship Between Marketing Data and Creative

There’s a strange imbalance in the world of marketing. Most organizations weigh their marketing efforts in one of two directions: data-focused or creative-focused. It’s either…


March 27, 2012

The Secret of Online Fundraising Success

While nonprofits are spending more time and resources to amp up online fundraising and make multichannel a priority (the total dollars raised online for national…


March 19, 2012

How to Position Your Brand in Consumer Social Media Inner Circles

There are 845 million monthly active Facebook users. Those users produce 2.7 billion likes and comments per day. It’s no longer a novel idea for…


February 10, 2012

3 Reasons Consumers Should Embrace Behavioral Marketing

Behavioral marketing has gotten a bad rap. Consumers seem confused about exactly what it is, how it is used, and how it is advantageous to…


January 23, 2012

To Be or Not To Be: Are Your Test Results Significant?

This is a great question to ask, particularly if you’re a marketing representative or an account manager trying to determine whether your prospects will respond…