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August 24, 2016

What Are the Top Goals & Challenges of Data-Driven Marketing?

How today's organizations are faring with using data to build customer connections

We’ve reached a point where using data as a key driver of marketing is no longer new or novel; it’s essential. Companies like Amazon, Facebook and Netflix have raised the bar on how data can be used to create more personalized experiences. As a result, individuals have come to expect that level of marketing personalization across […]


Much is made about the importance of personalization in marketing today. With so much information at our fingertips, and so many messages coming at us at a mile a minute, the ability to hone in on what’s relevant to the individual is key for organizations who want to stand out and compel customer action. But, […]


Where have we been? Where are we going? How do we get there? Those are the three general questions companies need to ask at the beginning of each year (if not more frequently). They form the core of marketing strategy. When it comes to marketing, you need a map to navigate the changing terrain and determine the […]


Recently, our own VP of Strategy and Development Angie Moore was one of the speakers on the NonProfit PRO webinar, “Power Targeting: Segmentation Strategies That Raise More Money”. In the webinar, Angie and other nonprofit experts discussed ways to amp up fundraising appeals and increase donations through power targeting. In today’s post, we’ll look at […]


“Today’s marketing needs to be geared toward the customer and not a customer.” If marketing is the journey from company to customer, then data is the pathway. It’s the information you need to reach the customer directly. To speak to their individual wants and needs. To help solve their problems. The adoption of data as […]