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August 24, 2016

What Are the Top Goals & Challenges of Data-Driven Marketing?

How today's organizations are faring with using data to build customer connections

We’ve reached a point where using data as a key driver of marketing is no longer new or novel; it’s essential. Companies like Amazon, Facebook and Netflix have raised the bar on how data can be used to create more personalized experiences. As a result, individuals have come to expect that level of marketing personalization across […]


Summer has arrived. Along with longer days, vacation time and sun-kissed skies, that means we’ve officially reached the halfway point of the year. That’s right, the first six months of 2015 are already in the dust. So what have we learned about the current state of marketing so far this year? In today’s post, we’ll sum […]


The Chronicle of Philanthropy recently released their annual “How America Gives” report, which analyzes IRS data to track charitable giving. The results of this report are always pretty interesting (we’ve covered them here in past posts), but this year it’s the narrative tied to the findings that has caught a lot of people’s attention. The […]


You’ve probably heard of the Myers-Briggs Personality Indicator. Developed back in the 1920s by the mother-daughter team of Katharine Briggs and Isabel Briggs Myers (based on the theories of Swiss psychiatrist and psychotherapist Carl Jung) this “personality inventory” is still widely used today in areas like career counseling. The Myers-Briggs indicator consists of a questionnaire. […]


While nonprofits have been using mail, phone and event marketing for decades, online marketing is still a relatively new nonprofit tool. And a constantly changing one too. Where there was once email and websites, there is now social media, content marketing, peer-to-peer fundraising, mobile apps, landing pages, data analytics, and more. With so many avenues […]