With the amount of content vying for our attention these days – and endless Facebook and Instagram news feeds – it’s easy to get lost in the noise. A great way to stand out as an advertiser is to introduce motion graphics, video content and animation into your ads on Facebook and elsewhere. In years past, […]
“What’s the deal with digital marketing?” No, that’s not the lead-in to a Seinfeld-esque stand-up comedy routine. It’s the question on the minds of many of today’s business and nonprofit leaders who dove into digital and now find themselves somewhat perplexed by the results. Impressions, views, conversations, clicks, follows—they wonder (sometimes silently, sometimes aloud) what […]
With so many digital marketing tools out there today, sometimes it’s just a matter of findings the right combination to deliver results. One recent equation that’s been delivering for brands: Facebook + Video + Mobile. This power trio makes sense when you consider that each of the variables involved are in peak form: Facebook is […]
We’ve all been there. Your dishwasher isn’t working right, so you turn to Google. You want to find the best place for some craft beer in an unfamiliar city, so you turn to Google. You see a product in a store you’re not sure whether you should buy, so you turn to Google. These are […]
As we head into the final stretch of presidential campaigning, Facebook is set to be a major player in helping the candidates connect with voters.