Archives

August 30, 2016

6 Reasons Why Digital Marketing Really Matters to Your Organization

Redefining the role of "digital" to better understand its essential marketing value

“What’s the deal with digital marketing?” No, that’s not the lead-in to a Seinfeld-esque stand-up comedy routine. It’s the question on the minds of many of today’s business and nonprofit leaders who dove into digital and now find themselves somewhat perplexed by the results. Impressions, views, conversations, clicks, follows—they wonder (sometimes silently, sometimes aloud) what […]


August 24, 2016

What Are the Top Goals & Challenges of Data-Driven Marketing?

How today's organizations are faring with using data to build customer connections

We’ve reached a point where using data as a key driver of marketing is no longer new or novel; it’s essential. Companies like Amazon, Facebook and Netflix have raised the bar on how data can be used to create more personalized experiences. As a result, individuals have come to expect that level of marketing personalization across […]


August 16, 2016

5 Communication Tips to Keep Your Donors Active & Engaged

Survey findings reveal the best ways to connect with nonprofit supporters

72% of donors say poor content—whether too vague, irrelevant, dull, or inconvenient—affects whether or not they donate to a nonprofit. That telling stat comes from the 2016 Donor Loyalty Study. We talked about this study in a recent post discussing donor behaviors, perceptions and values. But the study also has some interesting findings about how donors […]


August 3, 2016

6 Go-To Resources When You Need to Generate New Ideas

Struggling to come up with blog or speech topics? Here's where to look.

Not all brainstorms are created equal. There are times when inspiration comes down in buckets. Leaving you with more ideas than you know what to do with. Then there are other times when you’re stuck in a creative drought. When you can’t find an idea to save your life. If you’re a professional who does any sort of idea-generating—whether […]


July 27, 2016

11 Examples of Pokémon GO Marketing Efforts for Your Inspiration

Wildly popular app provides an abundance of creative marketing opportunities

Since its U.S. release on July 6, Pokémon GO has become a phenomenon. The augmented reality mobile app had more first-week downloads than any game in history. An analytics firm estimates Pokémon GO has been downloaded over 75 million times—and it still hasn’t finished rolling out worldwide. By combining a popular brand with cool technology that pushes […]