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Much is made about the importance of personalization in marketing today. With so much information at our fingertips, and so many messages coming at us at a mile a minute, the ability to hone in on what’s relevant to the individual is key for organizations who want to stand out and compel customer action. But, […]


Where have we been? Where are we going? How do we get there? Those are the three general questions companies need to ask at the beginning of each year (if not more frequently). They form the core of marketing strategy. When it comes to marketing, you need a map to navigate the changing terrain and determine the […]


December 29, 2015

8 Things We Learned About Marketing and Fundraising in 2015

So much of marketing and fundraising is fluid

So much of marketing and fundraising is fluid. It’s constantly changing, subtly zigging and zagging in different directions, and turning over new leaves. Usually it’s only when we look back on a period of a time as a whole (like a year) that we see the signposts and trends emerge. With that in mind, here […]


56.9% of total mail volume was direct mail in 2014—up from 39.9% in 1990. After countless “deaths” and “resurrections”, direct mail is still alive and kicking. For many businesses and nonprofit organizations, traditional mail remains an integral part of their marketing strategy. And that’s probably not going to change anytime soon. While the total number of […]


As many of you know, eleventy’s vice president of strategy and development Angie Moore authors a popular nonprofit blog over at Fundraising Success. On this blog, Angie explores many of the big ideas, changes and challenges taking place in the nonprofit industry. One year ago, Angie reported on her blog about a major marketing change […]