August 30, 2016

6 Reasons Why Digital Marketing Really Matters to Your Organization

Redefining the role of "digital" to better understand its essential marketing value

“What’s the deal with digital marketing?” No, that’s not the lead-in to a Seinfeld-esque stand-up comedy routine. It’s the question on the minds of many of today’s business and nonprofit leaders who dove into digital and now find themselves somewhat perplexed by the results. Impressions, views, conversations, clicks, follows—they wonder (sometimes silently, sometimes aloud) what […]

Much is made about the importance of personalization in marketing today. With so much information at our fingertips, and so many messages coming at us at a mile a minute, the ability to hone in on what’s relevant to the individual is key for organizations who want to stand out and compel customer action. But, […]

Where have we been? Where are we going? How do we get there? Those are the three general questions companies need to ask at the beginning of each year (if not more frequently). They form the core of marketing strategy. When it comes to marketing, you need a map to navigate the changing terrain and determine the […]

The nonprofit communications cocktail—made up of ingredients like email, social media, newsletters, websites and direct mail—gets shaken and stirred in different ways each year. Based on how well the mix went down last year, and donor response and feedback, there are shifts and adjustments. So what does the communication cocktail look like for 2016? How […]

89% of Americans check their email at least once a day. Take a minute to chew on the vastness of that number. Then think about your own email habits. How often are you peeking at your inbox (or inboxes as is often the case these days) on your phone, desktop or tablet? It may be […]