Archives

August 16, 2016

5 Communication Tips to Keep Your Donors Active & Engaged

Survey findings reveal the best ways to connect with nonprofit supporters

72% of donors say poor content—whether too vague, irrelevant, dull, or inconvenient—affects whether or not they donate to a nonprofit. That telling stat comes from the 2016 Donor Loyalty Study. We talked about this study in a recent post discussing donor behaviors, perceptions and values. But the study also has some interesting findings about how donors […]


August 3, 2016

6 Go-To Resources When You Need to Generate New Ideas

Struggling to come up with blog or speech topics? Here's where to look.

Not all brainstorms are created equal. There are times when inspiration comes down in buckets. Leaving you with more ideas than you know what to do with. Then there are other times when you’re stuck in a creative drought. When you can’t find an idea to save your life. If you’re a professional who does any sort of idea-generating—whether […]


July 27, 2016

11 Examples of Pokémon GO Marketing Efforts for Your Inspiration

Wildly popular app provides an abundance of creative marketing opportunities

Since its U.S. release on July 6, Pokémon GO has become a phenomenon. The augmented reality mobile app had more first-week downloads than any game in history. An analytics firm estimates Pokémon GO has been downloaded over 75 million times—and it still hasn’t finished rolling out worldwide. By combining a popular brand with cool technology that pushes […]


June 22, 2016

How to Better Click with Customers Searching Google via Mobile

Build relationships by giving mobile searchers what they need, when they need it

We’ve all been there. Your dishwasher isn’t working right, so you turn to Google. You want to find the best place for some craft beer in an unfamiliar city, so you turn to Google. You see a product in a store you’re not sure whether you should buy, so you turn to Google. These are […]


Where have we been? Where are we going? How do we get there? Those are the three general questions companies need to ask at the beginning of each year (if not more frequently). They form the core of marketing strategy. When it comes to marketing, you need a map to navigate the changing terrain and determine the […]