According to the 2016 Fundraising Effectiveness Report, the average donor retention rate in 2015 was 46%. That means less than half of all donors who supported an organization did so again. More troublingly, this number has remained below 50% for the last decade. Retention is a topic on the minds of many (if not all) […]
If there’s one thing we can all agree on as a nation it’s that election years are crazy. Issues are raised, opinions are fueled, positioned are taken, debates are heated. For better or worse, the national conversation gets cranked up to 11. But for political groups and nonprofit organizations, does that amplified conversation translate into […]
With so many digital marketing tools out there today, sometimes it’s just a matter of findings the right combination to deliver results. One recent equation that’s been delivering for brands: Facebook + Video + Mobile. This power trio makes sense when you consider that each of the variables involved are in peak form: Facebook is […]
Jargon. Even the word itself is fairly jargon-y. You could just as easily say “clutter”, “excess”, “fluff”, or “using inside language with the outside world”. But the definition of jargon we like best is “meaningless talk”. Among professional circles, there’s a lot of meaningless talk. Industries fall in love with certain words and then they spread like […]
Digital marketing is a juggling act. You’ve got efforts like your website, emails, and social media all up in the air simultaneously. They’re connected to the same hands, moving in the same circle, and yet they’re also functioning independently.