Archives

June 22, 2016

How to Better Click with Customers Searching Google via Mobile

Build relationships by giving mobile searchers what they need, when they need it

We’ve all been there. Your dishwasher isn’t working right, so you turn to Google. You want to find the best place for some craft beer in an unfamiliar city, so you turn to Google. You see a product in a store you’re not sure whether you should buy, so you turn to Google. These are […]


In advertising, you go where the people are. At one time that was radio, which had a huge national audience. Then along came TV, which reached an even larger audience and became the top advertising medium. Now we’re in the middle of another major advertising shift. According to the new ad spending forecast from eMarketer, digital […]


January 13, 2016

Tips from Google on Meeting the Needs of Searchers at the Moment of Intent

Small, everyday moments in life inspire us to instantly search with intent to act

We’ve become a world of searchers. Google processes an average of over 40,000 search queries every second. That’s 3.5 billion searches per day. More than 100 billion searches per month. And 1.2 trillion searches per year. (see more Google search stats here) Searching and marketing share a natural connection. People search for information, answers and […]


Running a small business is no small feat. Unlike the big guys, small businesses have a much smaller margin of error. If a half-a-million-dollar initiative falls flat at a large company, there will be a lot of head shaking. If that happens at a small business, it can mean game over. On the plus side, […]


When it comes to direct marketing, data is a powerful tool. It can tell you what’s working and what isn’t, and show you trends and benchmarks that can guide your efforts. It can provide you with the insights you need to reach people more effectively—both today and with an eye toward the future. For marketers, […]