Archives

August 30, 2016

6 Reasons Why Digital Marketing Really Matters to Your Organization

Redefining the role of "digital" to better understand its essential marketing value

“What’s the deal with digital marketing?” No, that’s not the lead-in to a Seinfeld-esque stand-up comedy routine. It’s the question on the minds of many of today’s business and nonprofit leaders who dove into digital and now find themselves somewhat perplexed by the results. Impressions, views, conversations, clicks, follows—they wonder (sometimes silently, sometimes aloud) what […]


June 22, 2016

How to Better Click with Customers Searching Google via Mobile

Build relationships by giving mobile searchers what they need, when they need it

We’ve all been there. Your dishwasher isn’t working right, so you turn to Google. You want to find the best place for some craft beer in an unfamiliar city, so you turn to Google. You see a product in a store you’re not sure whether you should buy, so you turn to Google. These are […]


December 29, 2015

8 Things We Learned About Marketing and Fundraising in 2015

So much of marketing and fundraising is fluid

So much of marketing and fundraising is fluid. It’s constantly changing, subtly zigging and zagging in different directions, and turning over new leaves. Usually it’s only when we look back on a period of a time as a whole (like a year) that we see the signposts and trends emerge. With that in mind, here […]


The New Year is a great time to revisit those marketing and branding efforts that slipped through the cracks in previous months because of time, budget, or other priorities. One such effort collecting dust on the to-do lists of many organizations: a website redesign. Don’t let your website sit stagnant for another year. Use the New Year as […]


Is your website mobile-friendly? For the past several years, that question has taken on increasing importance as more people engage with websites via smartphones and tablets. But thanks to a new change from Google that question has become more important than ever. We’ll tell you what Google’s doing differently in today’s post, as well as […]