December 13, 2016

The Great Landing Page Debate

In the end, no matter how much you think you know (or someone else knows), it’s really easy to do some landing page testing these days.

Going to keep it short and sweet this week, because what I really want you to do is make sure your landing page is the best it can be for this month. I’ve been around a long time in this industry, and if I had a dime for every “expert” I met I would probably […]

October 12, 2016

Quick Tip: Create a Broken Link Report in Google Analytics

Harness the Power of Google Analytics to Improve User Experience

Web sites let you know when you’ve reached an address that does not exist with a 404 error, which is webspeak for “page not found.” Knowing what pages generate this error is quite useful. Over time, content accumulates on your site, then can disappear or move. Meanwhile, your website and the internet overall continue to […]

At this point, every organization (business and nonprofit) should have a blog. There’s really no better way to put your professional expertise on display in the online world and drive traffic to your website. Essentially, blogs are the “content glue” that connects organizations focused on specific areas with consumers interested in those areas. So if […]

You may have noticed a lot of people have smartphones these days. And they’re using them to access the Internet more than ever. From price shopping in stores and Googling on the go to checking out social links and responding to email offers, mobile has become a key Internet access point. And yet far too […]

No need to call up your corporate helpdesk, your Google Analytics account isn’t broken. The Internet isn’t down either. What you’re seeing is the most recent change to Google SEO. And if you haven’t noticed it yet, you will soon. Google has made a significant change in the name of consumer privacy that is throwing a […]