Modeling and Analytics

Expanding your universe of donors and customers

In today’s complex marketing landscape it is now more important than ever to make the most of your marketing budget. Knowing who your audience is and how to best target them can be a complicated and expensive process. You must truly understand who your audience is and why and how they are spending their money. Once you have that data, you need to know what to do with it.

eleventy’s modeling and analytics team can not only provide you with a unique scientific view of your audience, but also provide you with actionable recommendations on the message and channel that will improve your bottom line. We can give you visibility into those who are stepping away from your brand or are simply not as committed, and therefore you can scale back your expenses on them. eleventy will use science to help you drive better relationships and reduce expenses on lower priority constituents.

eleventy's modeling and analytics services:

  1. Customer/Donor Profiling

    To better reach your audience, you have to know who they are and what sparks their interest. We build profiles of your audience base using demographic, geographic and psychographic characteristics—as well as habits and patterns—to help you identify new marketing opportunities.
  2. Predictive Modeling

    Just think how much more effectively and efficiently you could target your marketing efforts if you could predict behaviors. We help you identify customers or donors most likely to respond to your message, enabling you to adjust your strategy to reduce costs and increase profits.
  3. Data Enhancement/List Creation

    The more data you have, the more you can know about your customers and donors. Using our database of 205 million records, we can add demographic and psychographic information to your data to help you identify characteristics of your best people and create lists of prospects with similar traits.
  4. Donor/Customer Mapping

    If you were to look at a map of where all your customers and donors reside, you might be surprised at the results. We show you the geographic concentrations of your audience—pointing out trends you may not have known about that can have a significant impact on your marketing strategy.