Posted by eleventy on Dec 21, 2012
Online giving continued to make big strides in 2012. While donating via Web currently only accounts for 10% of the total dollars charities collect, this method of giving is becoming increasingly common. More organizations are using the Internet to reach donors than ever before. And more individuals are choosing to make donations to nonprofits online.
Data recently reported by The Chronicle of Philanthropy shows online giving saw rapid and healthy growth this year. Here are some stats illustrating how much of a boost online giving received in 2012, and a few key insights into when donors tend to give online…
These statistics from The Chronicle exhibit the increased growth and adoption of online giving by nonprofit organizations throughout the year:
View More Online Giving Stats – Explore online fundraising quarterly results on The Chronicle of Philanthropy website.
The Chronicle analyzed online giving to determine when people make Web donations. Here are a trio of key findings:
The bottom line: Online giving numbers for nonprofits have increased consistently over the past several years. Industry experts expect those numbers to climb upward for years to come. As more organizations reach out to donors and potential donors online, and individuals become more comfortable making donations on the Web, online giving will become a key component in nonprofit fundraising efforts. Make it a point to work on improving and expanding your online giving marketing initiatives in 2013.
Looking for a better way to engage and interact with donors on the Web? Learn more about eleventy’s ONCORE – an innovative platform to promote online giving and encourage social sharing.