Posted by eleventy on Feb 6, 2013
Without a doubt, 2013 is the year of data. For the past several years, data has been gaining steam as a marketing tool. Today, it’s hard to talk about marketing without some mention of data. The two have become that intertwined. This year may well be the tipping point—the moment when analyzing and applying data becomes an essential part of any serious marketing effort.
While more businesses and nonprofits have embraced and adopted data-driven marketing, the sheer amount of customer information (data) available remains a challenge. And so does the complex process of pulling valuable insights from that data and putting them to use. Organizations are investing more in data, but most are still a ways off from having established best practices for the collection, analysis and application of data.
In today’s blog post, we share some interesting stats from the new report Data-Rich and Insight-Poor by Infogroup Targeting Solutions and Yesmail Interactive. This report shows where companies are currently at when it comes to data marketing based on results from a survey of over 700 of the world’s top marketers. Here are some of the insights they shared:
It’s important for businesses and nonprofits just getting their data marketing efforts rolling to remember that it’s less about numbers than it is about applicable insights. Yes, you want to collect data and work hard to analyze it to find valuable patterns and indicators. But you also have to be able to apply that data in a way that makes your marketing more effective. Just having the numbers is not enough, you have to be able to use them to achieve better results.
Need a hand to analyze, maintain or apply your data? Find out how eleventy can help.