8 ‘Black Friday’ Stats About Consumer Shopping, Spending and Clicking

By eleventy marketing group

Accompanied by more hype and hoopla then ever before, there was no avoiding Black Friday this year. It received an expansion, with many stores opening on Thursday (Thanksgiving) night. And the online deals were increasingly promoted and plentiful.

Now that the biggest shopping weekend of the year is behind us, we take a look at some Black Friday 2012 stats from the National Retail Federation.

Big Numbers From Black Friday 2012:

$59 billion in estimated sales from Thursday through Sunday, up from $52.4 billion in 2011

247 million shoppers over the weekend, up from 226 million last year

35 million Americans visited retailers’ stores and websites Thursday – up from 29 million last year

89 million shoppers braved the crowds on Black Friday, up from 86 million last year

$423 was the average spent by a holiday shopper this weekend, up from $398 last year

41% of a consumer’s total spending for the weekend was online

27% of holiday shoppers said they shopped online on Thanksgiving, and 47.5% on Black Friday

79.6% shoppers took advantage of retailers’ weekend promotions to buy non-gift items

All stats from a National Retail Federation survey conducted by BIGinsight. The survey conducted Nov. 23-24 polled 4,005 consumers and has a margin of error of plus or minus 1.6%.