Infographic: Why Modern Marketers Must Be Equal Parts Artist and Scientist

By eleventy marketing group

Click here to see the full Modern Marketer infographic from the Salesforce blogA recent infographic from the Salesforce blog caught our eye here at eleventy because it nicely visualizes the very mission and purpose of our organization. The infographic “The Modern Marketer: Part Artist, Part Scientist” shows the two key capabilities required for effective marketing in this day and age—creative ability and analytical skills.

As a company that houses an eclectic mix of data and creative experts under one roof, and frequently touts the value and power of that potent combo, this infographic hit our sweet spot. So we figured we’d share it (and some of the info from it) with you here today.

Check out the infographic “The Modern Marketer: Part Artist, Part Scientist” on the Salesforce blog or click on image to see the full, larger infographic.

Here’s how the infographic defines the challenges facing marketers and the skills needed for success:

“Technology is transforming the marketing profession, adding new tools, techniques, and strategies on a daily basis. The modern marketer needs to have two sides: an artist and scientist. Marketers need creativity and imagination to create campaigns that engage consumers, and an analytical side to measure and calibrate marketing strategy.”

The infographic goes on to describe these dual skill sets needed for effective marketing:

ARTIST SCIENTIST
  • Written Content
  • Visual Assets
  • Social Media
  • Email Marketing
  • Tracking
  • Analytics
  • Operations
  • Performance

Finding the Right Balance for Best Results

While the infographic doesn’t cover all the specific creative and data capabilities needed for masterful marketing (where’s predictive modeling? or Web development?), it does provide a good snapshot of the two sides and the balance required for success.

Not coincidentally, eleventy just so happens to offer all the creative marketing and marketing intelligence services listed above. But enough shameless self promotion, check out the Salesforce infographic to see a great visualization of how creativity and data are become increasingly intertwined in business and nonprofit marketing.