We know summer doesn’t officially begin until June 21. But the kids are out of school, the sun is in the sky—for all intensive purposes, summer has arrived. That means it’s time to ask the age-old question: What are your plans for the summer? It’s an important question for businesses and nonprofits alike.
The summer season is a great time to experiment a little and venture into some exciting new marketing terrain. Can’t focus on anything besides your upcoming vacation? Don’t worry, we’ve got you covered. Here are six ways to make a marketing impact this summer.
Have Some Fun With Your Summer Marketing
Listed below are some practical ways you can give your marketing a quick boost this summer. Don’t feel compelled to tackle them all. Instead, pick one or two and make accomplishing them a top priority before the sunny days of summer fade into fall.
Nothing goes better with summer and sun than models…predictive models that is! If you haven’t used predictive modeling in your marketing before, now’s a great time to give it a try. Take a prospect list and use predictive modeling to determine who has the highest propensity of becoming a customer. Or use predictive modeling to deliver different messages to different customer/donor groups. You might be amazed how well modeling can generate results while providing an excellent ROI.
Summer is when those long-delayed home improvement projects return to the forefront. It’s also a great time to do some marketing renovation—and a great place to start is with your website. If you haven’t updated your site in a few years, it’s probably outdated. Use the summer to update your website content, improve your visual style, maybe even undergo a full redesign. An updated website can invigorate your customer base and help attract new eyes to your product, service or cause.
Pick a Winner
Get more social this summer by launching a contest or giveaway. Contests are a great way to enhance your social media presence. The key is to put together a contest that incorporates what your organization does and attracts the right people to your social pages. For example: Last summer at eleventy, we launched a contest where people could vote for their favorite nonprofits on our Facebook page. The nonprofit that received the most votes won our ONCORE system. The contest was a success because it connected our work with our target audience.
Go to the Movies
Studios roll out their big movies in the summer. Your organization may not be able to produce a $100-million blockbuster, but you can dip your toes into online video. comScore reported 182.5 million Americans watched 39.3 billion online videos in March 2013. A single, short video can get your organization more website visits, increase your brand awareness, and improve your SEO. With high-quality video capabilities now cheap and accessible, you just have to think of a good concept, shoot and post. Who knows, you may even go viral and score millions of views.
Make New Friends
Is your organization actively working to make your customers or donors the voice of your organization on the Web? Today’s marketing is all about giving people the ability to market for you. If they love your product or support your cause, give them an easy way to share that information online. Provide them incentives to do so. Empower your customers or donors to share deals or fundraising efforts with friends and family. Summer is a great time to get people involved and spread the word.
Take a Test Drive
Whether it’s one of the efforts above or something else, take advantage of the summer season to try something new with your marketing. Maybe it’s an innovative direct mail piece or an interactive online campaign. The point is to stretch your limits and expand your horizons. You may just find a great new way to energize your marketing. So get out there and start testing!
Don’t waste the opportunity the start of summer affords your organization. You can sit around and watch the summer days wile away or you can make it a point to use the next three months to accomplish something great. Summer 2013 will only be here once—make it count.
Need advice on launching a new summer marketing effort? Drop us a line at eleventy. We’re happy to help.