The Direct Marketing Association (DMA) released their annual Statistical Fact Book this month, which includes information on the latest benchmarks, marketing trends and consumer behavior. To kick off the release of the 2014 Statistical Fact Book, DMA is sponsoring a webinar on April 23 featuring a collection of top marketing professionals discussing some of the book’s most interesting statistics.
One of the 2014 Statistical Fact Book Preview webinar speakers will be eleventy’s own vice president of strategy and development Angie Moore. With more than 25 years of experience in direct and relationship marketing, Angie has become an extremely familiar face in the nonprofit community. She is a recognized thought-leader in the industry and a frequent speaker at events.
During the webinar, Angie will be discussing statistics from the nonprofit section of the Fact Book. We encourage everyone to register now for this FREE webinar. You’re sure to get a lot of great marketing information and conversation.
6 Insightful Stats on Data-Driven Marketing from the Fact Book
The 2014 Statistical Fact Book is of particular interest to our team here at eleventy because it focuses a lot on data-driven marketing—which is our bread and butter. Here’s a taste of some of the insightful stats in the 2014 Fact Book:
66% of marketers believe data-driven marketing drives positive value to their company
93% of marketers believe data-driven marketing will drive value for them in the future
41% of marketers are already seeing a positive ROI from data-related marketing spend
Two-thirds of marketers say acting on data to improve marketing performance is one of their most important objectives
53% of marketers are increasing their marketing analytics budgets this year
$133.4 billion is the amount companies spent on direct and digital marketing in 2013
Get more key marketing statistics and insights. Register now for the DMA 2014 Statistical Fact Book Preview webinar on Wednesday, April 23 at 2 PM EST.