Eleventy will work with Best Friends to use social and peer networking to recruit more members in support of their vital mission to Save Them All. Peer-to-peer engagement is one of the best ways to spread the word about a nonprofit organization and get people behind the cause.
“It is our privilege to be a part of the agency team at Best Friends Animal Society,” said Ken Dawson, president of Eleventy Group. “We are excited to use our data science as well as our online engagement tool to help them expand their membership by leveraging the peer networks of their current constituents.”
Dawson added: “Eleventy is filled with dog, cat and horse owners. As a collection of enthusiastic animal lovers, the mission of Best Friends is very close to our hearts.”
How Eleventy Marketing Group Will Assist Best Friends
The team at Eleventy will be working with the marketers and fundraisers at Best Friends to develop “best of breed” segmentation. That segmentation will be leveraged across Eleventy’s innovative ONCORE tool to provide key Best Friends constituents a complete online experience to share with their friends and family.
“We’re looking forward to partnering with the Eleventy Group and growing our member base with an exciting new digital campaign,” said Amy Starnes, manager, email and online fundraising, Best Friends Animal Society. “We value the expertise of the Eleventy team and their data-driven solutions, which will ultimately help us to save more animals’ lives.”
About the Great Work of Best Friends Animal Society
Best Friends Animal Society is the only national nonprofit animal welfare organization focused exclusively on ending the killing of dogs and cats in America’s shelters. An authority and leader in the no-kill movement for more than 30 years, they run the nation’s largest no-kill sanctuary for companion animals, regional centers in Los Angeles, Salt Lake City and New York, as well as life-saving programs in partnership with rescue groups and shelters across the country.
Since its founding in 1984, Best Friends has helped reduce the number of animals killed in shelters from 17 million per year to 4 million. No other animal welfare organization has the knowledge, technical expertise and on-the-ground network to end the killing and Save Them All.
About Eleventy’s ONCORE Online Fundraising Platform
Eleventy’s ONCORE is an online interaction system designed to help organizations engage and interact with constituents on the Web. This unique system encourages personal interaction, promotes peer-to-peer sharing and integrates social media networks. The system can be integrated for efforts ranging from online fundraising and consumer incentives to event promotion and issue advocacy.
Eleventy Marketing Group provides data-driven direct marketing solutions for nonprofit organizations and businesses. We use data to drive actionable recommendations on audience, message and channel that boost your bottom line. Learn more about Eleventy and the customized marketing services we offer at eleventygroup.com.