You may have noticed the term “Giving Tuesday” popping up a lot recently. Maybe you’ve even seen the hashtag #GivingTuesday on Twitter. This event is quickly becoming part of the national (and even international) consciousness. It also offers a great fundraising opportunity for nonprofit organizations.
In today’s post, we’ll provide valuable links filled with dozens of tips, ideas and insights for maximizing your nonprofit’s Giving Tuesday efforts this year.
What Is Giving Tuesday?
Giving Tuesday was created in 2012 as a response to wildly popular “shopping event days” like Black Friday and Cyber Monday. But instead of buying, Giving Tuesday is all about giving back. This is a day to celebrate generosity.
Here’s a short video from GivingTuesday.org with a little more on the event:
Giving Tuesday continues to grow rapidly in popularity and recognition. Last year—only the second year for the event—saw the number of participating nonprofits increase to over 10,000 (up from 2,500 in 2012). And Blackbaud reported processing $19.2 million in donations for nonprofits on Giving Tuesday 2013. View more stats from Giving Tuesday 2013 here.
10 Articles and Insights on Getting More from Giving Tuesday
A lot has been written about Giving Tuesday. Here are some of the best articles and posts we’ve seen with tips to help nonprofits get the most out of this new fundraising holiday.
1. Nine Ways Your Nonprofit Can Still Participate in #GivingTuesday
From asking people to pledge their time as volunteers to holding a virtual silent auction, this post details ways your nonprofit can still jump on the Giving Tuesday train. Read more.
2. Using Donor Stories For A Successful Giving Tuesday
This post provides ideas for a few different ways your nonprofit can bring donors to the forefront of your Giving Tuesday fundraising efforts. Read more.
3. Five Ways to Harness the Awesome Fundraising Potential of #GivingTuesday
This post provides some practical tips—from matches to messages—for social media fundraising on Giving Tuesday. Read more.
4. Three Ways to Get Ready for #GivingTuesday
Here are some tips straight from GivingTuesday.org to help you prepare for this year’s event, and end-of-year fundraising in general. Read more.
5. Giving Tuesday Infographic
See some stats of the reach and impact of Giving Tuesday and some tips for fundraising success—all in easy-to-digest infographic format. Read more.
6. Eleven Great Online Giving Tips for #GivingTuesday and Every Day
This post contains a handful of “must-dos” for creating an ideal online giving experience on Giving Tuesday that keeps donors coming back. Read more.
7. Five PR Tips for #GivingTuesday
How can businesses use Giving Tuesday to increase public relations for a cause marketing campaign? This article has some tips. Read more.
8. Four Ideas for a #GivingTuesday Crowdfunding Campaign
From 24 stories in 24 hours to rewarding your donors, here are some ideas you can use for inspiration for your crowdfunding on Giving Tuesday. Read more.
9. Why All Nonprofits Should Embrace #GivingTuesday
Learn more about Giving Tuesday, why it is beneficial to nonprofits and how to maximize your nonprofit’s online presence for this event. Read more.
10. Giving Tuesday: I’ve Changed My Mind
In her FundRaising Success blog, eleventy’s own Angie Moore discusses how the real benefit of Giving Tuesday is what happens at dinner tables on that day. Read more.