It’s been another fascinating year. We were entranced by the World Cup, panicked by Ebola, and compelled to dump buckets of ice water on our heads by one of the most surprising and far-reaching fundraising campaigns of all time.
Over here on the eleventy marketing blog, some of the top topics that grabbed readers’ attention this year included online fundraising, multichannel marketing, monthly giving, website complaints, and the emerging nonprofit interest in Bitcoin.
In case you missed any of these resources throughout the year, we’ve compiled a list of our most popular posts of 2014 for you today. Enjoy!
The 11 Top Eleventy Marketing Insights, Stats and Tips of 2014
Here are the posts that received the most clicks and taps from our readers through the year:
Key stats from the 2014 Millennial Impact Report reveal how Millennials give, volunteer and engage with nonprofits through their companies’ cause work. Read the full post.
Find out how your nonprofit’s digital investment compares with industry averages. From budget expectation to priority areas, view notable findings from Charity Dynamics’ Interactive Investment Benchmark Study. Read the full post.
Eleventy’s Angie Moore surveyed over 500 nonprofit organizations to get some insight into their data usage. Here’s what she learned and how you can improve your approach to data. Read the full post.
With reduced processing fees and fewer limitations, many nonprofits have become curious about the fundraising potential of Bitcoin. We explore how Bitcoin works and its benefits. Read the full post.
Early in the year, a Nonprofit Research Collaborative survey painted a sunny picture of the current state of fundraising and expectations for the year. Did the results live up to those expectations? Read the full post.
Monthly giving and online giving are two important (and growing) areas for nonprofits. We provide some tips to bring the two together more effectively on your website to see bigger results. Read the full post.
Visitors generally have the same complaints about business and nonprofit websites. Here are the top six mistakes organizations make with their websites that drive potential customers and donors crazy. Read the full post.
Online donations have been consistently on the rise for nonprofits across the board over the past decade. Based on our experience working with clients, we share some top tips to take your efforts up a notch. Read the full post.
These stats from the 2014 M+R Benchmarks Study provide key insights for nonprofits on the growth and value of online giving, email fundraising and website donations. There’s also a great, colorful infographic here. Read the full post.
Every year, the Direct Marketing Association (DMA) releases its Statistical Fact Book. It contains a ton of enlightening stats for marketers. We spotlight some 2014 Fact Book stats on direct mail, Internet, email, search and mobile. Read the full post.
Keeping your fundraising fresh and energized is essential. It’s also incredibly challenging. In this post, we look at four unique fundraising ideas that have delivered success. Hopefully, these ideas will help inspire your next great fundraising campaign! Read the full post.
Those are our top posts of 2014. Thanks to all our blog readers! We’ll be back in 2015 with more great nonprofit marketing and fundraising insights. Have a fantastic holiday season, friends.