Join Eleventy Vice President of Strategy & Development Angie Moore for the 2015 DMA Statbook Overview Webinar on April 28 from 2-3 p.m.
The Statbook Overview Webinar will feature industry thought leaders highlighting some of the 2015 Fact Book’s most interesting statistics and sharing best practices on data-driven tactics, consumer behavior, budget allocation, email trends, what’s to come in 2015, and more.
For anyone involved in marketing in any industry, this free webinar is a can’t-miss event.
2015 DMA Fact Book Preview Webinar
Tuesday, April 28 – 2-3 PM EST
Stats and Best Practices on Nonprofit Fundraising… and More
Angie Moore will lead the Nonprofit Fundraising section of the webinar, which will cover key marketing and fundraising stats and offer valuable insights nonprofit professionals.
With more than 26 years of experience in direct and relationship marketing, Angie has become a familiar face in the nonprofit community. As vice president of strategy and development at eleventy marketing group, Angie is responsible for developing a high-level strategy for both existing and new programs with a focus on nonprofit organizations.
Other topics that will be covered in this webinar include:
- Data-driven marketing
- Email marketing
- Creating a test-and-learn marketing mentality
About the 2015 DMA Statistical Fact Book
Now in its 37th year, the DMA Statistical Fact Book is a collection of the latest benchmarks, marketing trends, and consumer behaviors.
The 2015 DMA Fact Book features benchmarks on how marketers allocate spending, which new media are becoming mainstream, how customers respond to marketing, and charts with the latest stats on direct marketing—including mobile, social, and direct mail. The Statistical Fact Book’s 12 chapters contain data from nearly 70 leading marketing thought leaders.
2015 DMA Statbook Webinar Itinerary
Here is the schedule of speakers and topics for this webinar:
2:00 – Introductions
2:05-2:10 – Overview of Book – Key Findings
Gina Scala, VP, Education & Professional Development DMA
2:11-2:20 – Data Driven Marketing
John Fetto, Senior Analyst, Marketing and Research Experian Marketing Services
2:21-2:30 – Email in 2015 and Beyond
Tom Sather, Senior Director, Research Return Path
2:31-2:40 – Creating a Test & Learn Mentality in Marketing
Daniel Burstein, Director of Editorial Content, MECLABS
2:41-2:50 – Trends in Nonprofit Marketing
Angie Moore, VP, Strategy and Development Eleventy Marketing Group
2:50-3pm – Q&A