30 Shareable Marketing & Fundraising Stats

By eleventy marketing group

Summer 2015 Online Marketing StatsSummer has arrived. Along with longer days, vacation time and sun-kissed skies, that means we’ve officially reached the halfway point of the year. That’s right, the first six months of 2015 are already in the dust.

So what have we learned about the current state of marketing so far this year?

In today’s post, we’ll sum up the first six months of the year in marketing and fundraising the best way we know how: Through the numbers.

30 Statistics on the Current State of Marketing & Fundraising

Here are a handful of social-ready statistics painting a picture of the present state of marketing and fundraising for the summer of 2015:
 

1.

88% of nonprofit pros expect digital fundraising to grow from 7% to 20% in the next 10 years

-Source: Looking Into the Future of Online Fundraising

 

2.

The average recurring donor gives 42% more in one year than donors who give one-time gifts

-Source: 5 Marketing Terms Nonprofit Leaders Need to Know

 

3.

Most Important Nonprofit Communication Channels:

32% Website

19% In-Person Events

15% Email Marketing

-Source: How Nonprofits Will Communicate with Donors in 2015

 

4.

36% increase in online donations on #GivingTuesday 2014 compared to 2013

-Source: 15 Stats Showing How Charitable Giving Has Evolved

 

5.

91% of consumers check their email daily

-Source: 4 Awesome Marketing and Fundraising Infographics

 

6.

How much visual content is generated every minute?

72 hours on new video on YouTube

216,000 photos on Instagram

277,000 tweets on Twitter

-Source: 4 Awesome Marketing and Fundraising Infographics

 

7.

Infographics are liked and shared three times more than any other content

-Source: 4 Awesome Marketing and Fundraising Infographics

 

8.

Instagram usage by 25-34 year olds has increased 150% since 2013

-Source: 7 Ways to Spring Forward on Social Media

 

9.

53% of American adults now regularly use two or more social media sites

-Source: 7 Ways to Spring Forward on Social Media

 

10.

Pinterest’s user base will grow more than 11% this year to 47 million

-Source: 7 Ways to Spring Forward on Social Media

 

11.

73% of charities met their fundraising goals in 2014—up from 67% in 2013

-Source: Noteworthy Nonprofit Fundraising Survey Findings

 

12.

7 of 10 nonprofits expect better fundraising results in 2015 compared to 2014

-Source: Noteworthy Nonprofit Fundraising Survey Findings

 

13.

87% of marketers consider data the most underutilized asset in marketing today (up from 46% in 2013)

-Source: How Today’s Executive View Data-Drive Marketing

 

14.

9 in 10 marketers today say individualized (one-to-one) marketing is a top priority

-Source: How Today’s Executive View Data-Drive Marketing

 

15.

83% of marketers say they take a truly omnichannel approach to reaching customers

-Source: How Today’s Executive View Data-Drive Marketing

 

16.

7.6 out of every 1,000 website visitors became donors in 2014

-Source: New Nonprofit Digital Marketing Benchmarks

 

17.

13% increase in online revenue for nonprofits from 2013 to 2014

-Source: New Nonprofit Digital Marketing Benchmarks

 

18.

32% increase in online monthly giving in 2014

-Source: New Nonprofit Digital Marketing Benchmarks

 

19.

1 in 3 consumers say they responded to a fundraising letter or made a donation online in 2014

-Source: DMA 2015 Fact Book Nonprofit Marketing Trends

 

20.

90% of nonprofits are sending an email newsletter at some point during the year

-Source: DMA 2015 Fact Book Nonprofit Marketing Trends

 

21.

74% of marketers saw an increase in traffic after spending 6 hours per week on social media

-Source: 3 Infographics to Strengthen Your Social Strategy

 

22.

78% of Americans say social media impacts their purchasing decisions

-Source: 3 Infographics to Strengthen Your Social Strategy

 

23.

What people like to share on social media:

43% pictures

26% opinions

26% links to articles

25% recommendations

-Source: 3 Infographics to Strengthen Your Social Strategy

 

24.

80.1% of subscribers sign up to receive emails from a company because they want discounts

-Source: 5 Smart Marketing Tips for Your Small Business

 

25.

For every dollar spent on email marketing the return is $44.25

-Source: 5 Smart Marketing Tips for Your Small Business

 

26.

56.9% of total mail volume was direct mail in 2014—up from 39.9% in 1990

-Source: Significant Statistics on Direct Mail from the DMA

 

27.

$9.3 billion is the estimated amount organizations will spend on data for direct mail in 2015

-Source: Significant Statistics on Direct Mail from the DMA

 

28.

12.4% of individuals age 18-21 respond to direct mail pieces—not far off from response rates for the 45+ crowd

-Source: Significant Statistics on Direct Mail from the DMA

 

29.

$358.38 billion in total contributions to nonprofits in 2014—a 7.1% increase over 2013

-Source: Charitable Giving Reaches Record Heights

 

30.

29.3% is the average increase in open rate when an email subject line is personalized with a first name

-Source: Email Subject Line Tips to Increase Open Rates