14 Visual Social Marketing Stats and Insights

Inform your social media strategy with these recent findings

By eleventy marketing group

Social Media Marketing Stats

70% of the U.S. population has a profile on at least one social network (source)

88% of organizations currently use social networks for marketing purposes (source)

These are big numbers that go to show how ingrained social media has become in both our lives and in marketing. They’re also just a couple tiny drops in the tidal wave of social marketing data that’s washing over us these days.

Every good social marketing professional wants to stay in the know. Digging through the data helps us learn best practices and adjust our approach. But with so much information coming your way, how can you possibly keep up? The short answer: You can’t. All you can do is parse through it, pull out the insight that’s meaningful to you, and continue searching, sorting and learning.

To that end, we’ve highlighted a handful of the top social media stats we’ve come across recently and compiled them in this post. We’ve also included the source of each so you can follow the trail to learn more if you feel so moved. Enjoy!

Fourteen Fascinating Social Media Marketing Statistics

From Facebook to Twitter to YouTube, here are some useful insights that can help inform your social marketing strategy moving forward:

1.

7 in 10 Internet users are active on social media

Active Social Media Users

Source

2.

53% of Americans say they are more loyal to brands they follow on social

Social Media Brand Follows

Source

3.

8 in 10 people age 18-49 watch YouTube every month

Monthly YouTube Viewing

Source

4.

88.2% of companies in the U.S. employ social marketing

Businesses Using Social Marketing

Source

5.

70% of companies say they use Twitter primarily for brand building

Why Do Businesses Use Twitter?

Source

6.

57% of businesses say they’ve they doubled their Twitter investment in the last two years

Business Spending on Twitter

Source

7.

Instagram leads all social networks when it comes to brand engagement per post

User Interaction with Brand Posts

Source

8.

18-49 years spent 74% more time watching YouTube in 2015

Time Spent on YouTube

Source

9.

Tweets that are 71-100 characters long get the most retweets

Ideal Tweet Length

Source

10.

40 characters or less is the ideal Facebook post length to maximize engagement

Ideal Facebook Post Character Count

Source

11.

Including images with your tweets will increase the likelihood of retweets

Tweets With Images

Source

12.

87% of Facebook engagement comes from photos

Facebook Page Photo Engagement

Source

13.

Tweets that include a hashtag are 33% more likely to be retweeted

Twitter Hashtag Stat

Source

14.

73% of nonprofits don’t give donors the option to share on social after making a donation

Nonprofit Share Option After Donation

Source

Sources: