14 Visual Social Marketing Stats and Insights
Inform your social media strategy with these recent findings
By eleventy marketing group

70% of the U.S. population has a profile on at least one social network (source)
88% of organizations currently use social networks for marketing purposes (source)
These are big numbers that go to show how ingrained social media has become in both our lives and in marketing. They’re also just a couple tiny drops in the tidal wave of social marketing data that’s washing over us these days.
Every good social marketing professional wants to stay in the know. Digging through the data helps us learn best practices and adjust our approach. But with so much information coming your way, how can you possibly keep up? The short answer: You can’t. All you can do is parse through it, pull out the insight that’s meaningful to you, and continue searching, sorting and learning.
To that end, we’ve highlighted a handful of the top social media stats we’ve come across recently and compiled them in this post. We’ve also included the source of each so you can follow the trail to learn more if you feel so moved. Enjoy!
Fourteen Fascinating Social Media Marketing Statistics
From Facebook to Twitter to YouTube, here are some useful insights that can help inform your social marketing strategy moving forward: