70% of the U.S. population has a profile on at least one social network (source)
88% of organizations currently use social networks for marketing purposes (source)
These are big numbers that go to show how ingrained social media has become in both our lives and in marketing. They’re also just a couple tiny drops in the tidal wave of social marketing data that’s washing over us these days.
Every good social marketing professional wants to stay in the know. Digging through the data helps us learn best practices and adjust our approach. But with so much information coming your way, how can you possibly keep up? The short answer: You can’t. All you can do is parse through it, pull out the insight that’s meaningful to you, and continue searching, sorting and learning.
To that end, we’ve highlighted a handful of the top social media stats we’ve come across recently and compiled them in this post. We’ve also included the source of each so you can follow the trail to learn more if you feel so moved. Enjoy!
Fourteen Fascinating Social Media Marketing Statistics
From Facebook to Twitter to YouTube, here are some useful insights that can help inform your social marketing strategy moving forward:
7 in 10 Internet users are active on social media
53% of Americans say they are more loyal to brands they follow on social
8 in 10 people age 18-49 watch YouTube every month
88.2% of companies in the U.S. employ social marketing
70% of companies say they use Twitter primarily for brand building
57% of businesses say they’ve they doubled their Twitter investment in the last two years
Instagram leads all social networks when it comes to brand engagement per post
18-49 years spent 74% more time watching YouTube in 2015
Tweets that are 71-100 characters long get the most retweets
40 characters or less is the ideal Facebook post length to maximize engagement
Including images with your tweets will increase the likelihood of retweets
87% of Facebook engagement comes from photos
Tweets that include a hashtag are 33% more likely to be retweeted
73% of nonprofits don’t give donors the option to share on social after making a donation