PAID MEDIA COORDINATOR

Duties and Responsibilities include the following:

• Executes and follows project initiatives, adjusts personal workflow, assigns project priority, tracks progress, and provides analysis.
• This position requires a high level of attention to detail.
• Works with Paid Media Manager to establish paid strategy, defines measurements, and determines best practices to analyze data.
• Analyzes data and provides reports used for strategic planning.
• Strategizes the ideal architecture of an account, composition of text in all ad formats, and ideal page layout to generate action for paid search campaigns.
• Researches and evaluates new technologies and keeps abreast of industry news.
• Creates strategies on company search engine and paid social advertising initiatives and determines future moves, budgets, and plans.
• Reviews and implements search engine/paid social advertising procedures.
• Along with Paid Media Manager serves as subject matter expert on recurring client calls for paid search and paid social.
• Be responsible for all account documentation and presentations for client portfolio
• Collaborate with the digital media team to ensure that client requests are completed
• Build and maintain strong, long-lasting client relationships
• Ensure the timely and successful delivery of Eleventy solutions per customer needs and objectives
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
• Develop new business with existing clients and/or identify areas of improvement to meet sales quotas
• Forecast and track key account metrics (e.g. monthly and quarterly conversion metrics, annual forecasts, etc.)
• Prepare reports on account status and can conduct client meetings independent of digital strategists
• Collaborate with sales team to identify and grow opportunities within territory
• Generates and author content for Eleventy blog posts
• Performs other duties as assigned.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Language Ability:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general-public.

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:

To perform this job successfully, an individual should have knowledge of Microsoft Word, Microsoft Excel, Microsoft PowerPoint, HTML, and various sites to be determined.

Education/Experience:

Bachelor’s degree or high school diploma or general education degree (GED) and 1-3 years related experience and/or training in digital media; or equivalent combination of education and experience.

Knowledge, Skills, and Other Abilities:

• Attention to detail
• Problem solving
• Time management
• Written and oral communication skills
• Diplomacy
• Technical communication skills
• Organization skills
• Professionalism
• Personal accountability
• Computer literacy

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

COMPLETE JOB DESCRIPTION:

Job Title: Paid Media Coordinator

Reports To: Senior Vice President and Paid Media Manager

Summary: Oversees management of paid advertising campaigns by performing the following duties.

Job Type: Full-time.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Travel: Some travel may be required.