Archives

August 30, 2016

6 Reasons Why Digital Marketing Really Matters to Your Organization

Redefining the role of "digital" to better understand its essential marketing value

“What’s the deal with digital marketing?” No, that’s not the lead-in to a Seinfeld-esque stand-up comedy routine. It’s the question on the minds of many of today’s business and nonprofit leaders who dove into digital and now find themselves somewhat perplexed by the results. Impressions, views, conversations, clicks, follows—they wonder (sometimes silently, sometimes aloud) what […]


August 3, 2016

6 Go-To Resources When You Need to Generate New Ideas

Struggling to come up with blog or speech topics? Here's where to look.

Not all brainstorms are created equal. There are times when inspiration comes down in buckets. Leaving you with more ideas than you know what to do with. Then there are other times when you’re stuck in a creative drought. When you can’t find an idea to save your life. If you’re a professional who does any sort of idea-generating—whether […]


Content marketing. Over the past few years, this buzzword has found its way into digital strategy and become an important cog in the marketing machine… And with good reason. Producing valuable content on the topics of interest to your brand and your customers is a smart way to forge connections in today’s search-and-share world. Ultimately, […]


The social media marketing waters remain as choppy and unpredictable as ever. With more social sites arising (see Snapchat for the latest riser) and Facebook brand engagement numbers fluctuating like a sailboat in a storm, marketers continue to fish their way through the social ocean finding success and failure in equal numbers. This ebb and […]


While nonprofits have been using mail, phone and event marketing for decades, online marketing is still a relatively new nonprofit tool. And a constantly changing one too. Where there was once email and websites, there is now social media, content marketing, peer-to-peer fundraising, mobile apps, landing pages, data analytics, and more. With so many avenues […]