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July 27, 2016

11 Examples of Pokémon GO Marketing Efforts for Your Inspiration

Wildly popular app provides an abundance of creative marketing opportunities

Since its U.S. release on July 6, Pokémon GO has become a phenomenon. The augmented reality mobile app had more first-week downloads than any game in history. An analytics firm estimates Pokémon GO has been downloaded over 75 million times—and it still hasn’t finished rolling out worldwide. By combining a popular brand with cool technology that pushes […]


The New Year is a great time to revisit those marketing and branding efforts that slipped through the cracks in previous months because of time, budget, or other priorities. One such effort collecting dust on the to-do lists of many organizations: a website redesign. Don’t let your website sit stagnant for another year. Use the New Year as […]


Online marketing is a large and complex machine. There are just so many moving parts (website, blog, email, social, video, etc.) that need to align for the all the gears to churn properly. Even with top experts on the job, it can be a challenge to keep the machine updated, oiled and running efficiently. Enter the infographic, […]


From Yahoo! to Airbnb, the past couple years have seen a ton of logo redesigns. Is this just a trend where businesses follow one another’s lead like dominoes? Or are more organizations adopting the belief that logo refreshes need to occur with increasing regularity? Whatever the reason, the evidence is undeniable (here’s a recap of […]


A recent report revealed 1/3 of all Internet traffic is now coming from mobile devices. That’s a huge number. And for the near future at least, that number will only go up. That’s why it’s imperative for your website to be visually appealing and easy to navigate on mobile devices. At eleventy, we provide Web […]