May 30, 2017

Using Video, Motion and Animation to Increase User Ad Engagement

Animated GIFs? Motion Graphics? These are some of our favorite things.

With the amount of content vying for our attention these days – and endless Facebook and Instagram news feeds – it’s easy to get lost in the noise. A great way to stand out as an advertiser is to introduce motion graphics, video content and animation into your ads on Facebook and elsewhere. In years past, […]

August 30, 2016

6 Reasons Why Digital Marketing Really Matters to Your Organization

Redefining the role of "digital" to better understand its essential marketing value

“What’s the deal with digital marketing?” No, that’s not the lead-in to a Seinfeld-esque stand-up comedy routine. It’s the question on the minds of many of today’s business and nonprofit leaders who dove into digital and now find themselves somewhat perplexed by the results. Impressions, views, conversations, clicks, follows—they wonder (sometimes silently, sometimes aloud) what […]

June 29, 2016

5 Tips for Creating Effective Facebook Mobile Video Ads

Make your videos stand out in the News Feed using these proven tricks

With so many digital marketing tools out there today, sometimes it’s just a matter of findings the right combination to deliver results. One recent equation that’s been delivering for brands:  Facebook + Video + Mobile. This power trio makes sense when you consider that each of the variables involved are in peak form: Facebook is […]

June 22, 2016

How to Better Click with Customers Searching Google via Mobile

Build relationships by giving mobile searchers what they need, when they need it

We’ve all been there. Your dishwasher isn’t working right, so you turn to Google. You want to find the best place for some craft beer in an unfamiliar city, so you turn to Google. You see a product in a store you’re not sure whether you should buy, so you turn to Google. These are […]

You’ve heard about Facebook advertising. You’ve probably seen it for yourself. So why aren’t you using it? Maybe you think it’s too complex. Or maybe you think of Facebook as a Millennial network that doesn’t pertain to your audience. The truth is Facebook ads are fairly easy to launch and they can reach a wide range of […]