June 22, 2016

How to Better Click with Customers Searching Google via Mobile

Build relationships by giving mobile searchers what they need, when they need it

We’ve all been there. Your dishwasher isn’t working right, so you turn to Google. You want to find the best place for some craft beer in an unfamiliar city, so you turn to Google. You see a product in a store you’re not sure whether you should buy, so you turn to Google. These are […]

June 6, 2016

4 New Changes Coming to Twitter (and Why They’re Good for You)

Upcoming tweaks will enable you to include more content, images in your tweets

The social media world is not averse to change. New networks are constantly popping up and old ones are constantly changing. As the internet and its users evolve at a rapid pace, it only makes sense that our primary conduit of online communication should work to keep up. But unlike, say, Facebook, which is constantly tinkering […]

May 24, 2016

14 Visual Social Marketing Stats and Insights

Inform your social media strategy with these recent findings

70% of the U.S. population has a profile on at least one social network (source) 88% of organizations currently use social networks for marketing purposes (source) These are big numbers that go to show how ingrained social media has become in both our lives and in marketing. They’re also just a couple tiny drops in the tidal […]

May 11, 2016

13 New Benchmarks for Nonprofit Digital Marketing in 2016

See how your nonprofit's digital efforts stack up against the latest industry trends

Digital marketing is a juggling act. You’ve got efforts like your website, emails, and social media all up in the air simultaneously. They’re connected to the same hands, moving in the same circle, and yet they’re also functioning independently.

“With limited resources, how do we best leverage the power of the digital environment to make the world a better place?” That’s the question at the heart of the 2016 Digital Outlook Report from Care2, hjc, and NTEN. This new report examines survey results from 538 nonprofit organizations to uncover the answer.