We’ve all been there. Your dishwasher isn’t working right, so you turn to Google. You want to find the best place for some craft beer in an unfamiliar city, so you turn to Google. You see a product in a store you’re not sure whether you should buy, so you turn to Google. These are […]
The social media world is not averse to change. New networks are constantly popping up and old ones are constantly changing. As the internet and its users evolve at a rapid pace, it only makes sense that our primary conduit of online communication should work to keep up. But unlike, say, Facebook, which is constantly tinkering […]
70% of the U.S. population has a profile on at least one social network (source) 88% of organizations currently use social networks for marketing purposes (source) These are big numbers that go to show how ingrained social media has become in both our lives and in marketing. They’re also just a couple tiny drops in the tidal […]
Digital marketing is a juggling act. You’ve got efforts like your website, emails, and social media all up in the air simultaneously. They’re connected to the same hands, moving in the same circle, and yet they’re also functioning independently.
“With limited resources, how do we best leverage the power of the digital environment to make the world a better place?” That’s the question at the heart of the 2016 Digital Outlook Report from Care2, hjc, and NTEN. This new report examines survey results from 538 nonprofit organizations to uncover the answer.