With the 2016 presidential election looming, Facebook has become a key hub for campaign communications and fundraising. It’s a place where Americans are getting their news, sharing their political opinions, and connecting with the candidates themselves. This is especially true of younger generations.
In advertising, you go where the people are. At one time that was radio, which had a huge national audience. Then along came TV, which reached an even larger audience and became the top advertising medium. Now we’re in the middle of another major advertising shift. According to the new ad spending forecast from eMarketer, digital […]
Spring cleaning. For many people, it’s an annual tradition. The weather gets warmer and it’s time to clean, fix, restore or replace everything from the windows to the walkways. It’s an old practice, but an effective one to maintain and improve your property year after year. The same practice can be equally effective when applied […]
Content marketing. Over the past few years, this buzzword has found its way into digital strategy and become an important cog in the marketing machine… And with good reason. Producing valuable content on the topics of interest to your brand and your customers is a smart way to forge connections in today’s search-and-share world. Ultimately, […]
Much is made about the importance of personalization in marketing today. With so much information at our fingertips, and so many messages coming at us at a mile a minute, the ability to hone in on what’s relevant to the individual is key for organizations who want to stand out and compel customer action. But, […]