When it comes to direct marketing, data is a powerful tool. It can tell you what’s working and what isn’t, and show you trends and benchmarks that can guide your efforts. It can provide you with the insights you need to reach people more effectively—both today and with an eye toward the future. For marketers, […]

The Direct Marketing Association (DMA) released their annual Statistical Fact Book this month, which includes information on the latest benchmarks, marketing trends and consumer behavior. To kick off the release of the 2014 Statistical Fact Book, DMA is sponsoring a webinar on April 23 featuring a collection of top marketing professionals discussing some of the […]

The latest nonprofit fundraising numbers are in and—as has been the case for the past couple years—it’s a mixed bag. While overall giving increased over the same period last year, growth has slowed from last quarter. Still, there is a strong silver lining to these middle-of-the-road numbers: Online giving to nonprofits once again saw significant […]

At last month’s FundRaising Success Virtual Conference & Expo, eleventy group’s own Angie Moore moderated two interesting and informative panel discussions. The first session (which we detailed in this recent eleventy blog post) tackled the topic of nonprofit watchdog groups. The second session, which we’ll discuss here today, took on the more general topic of nonprofit […]

It’s that time of year again. We’re halfway through 2013, and we’re starting to see more and more results from studies of 2012 marketing numbers coming to light. That means more valuable insights are now available to help you shift your strategy and adjust your efforts moving forward. Today, we share a trio of links […]