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Imagine the power of knowing what choices your customers or donors are going to make—whether they will respond to an appeal or jump on an upsell. Imagine how much time and money you could save, and how you could increase your revenue and return on investment (ROI). While no one can predict the future, data […]


Recently, the Millennial Impact Project released their 2012 Millennial Impact Report. The report provides results from an extensive study of more than 6,500 millennials (defined as individuals ages 20-35) on how they learn, connect and give to nonprofits. This is an incredibly well put together report filled with lots of great data and engaging infographics. […]


There’s a strange imbalance in the world of marketing. Most organizations weigh their marketing efforts in one of two directions: data-focused or creative-focused. It’s either about the numbers or the appeal. For whatever reason, these two key marketing aspects (data and creative) are typically kept at a distance – with one being favored over the […]