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While nonprofits have been using mail, phone and event marketing for decades, online marketing is still a relatively new nonprofit tool. And a constantly changing one too. Where there was once email and websites, there is now social media, content marketing, peer-to-peer fundraising, mobile apps, landing pages, data analytics, and more. With so many avenues […]


The Chronicle of Philanthropy recently revealed some new statistics on the prevalence of online giving in 2013. The overall online fundraising results fall along the same lines as stats from the 2014 M+R Benchmarks Study. But The Chronicle’s findings come with a caveat: The days of surging online giving growth may be behind us. Results of this […]


Digital marketing has changed fundraising. For nonprofits, the Internet is the great equalizer. It’s given every organization, regardless of size or resources, a chance to reach people. Which is probably a big part of the reason there are more nonprofits in existence than ever before. But with the benefits have also come some challenges. Most […]


When it comes to direct marketing, data is a powerful tool. It can tell you what’s working and what isn’t, and show you trends and benchmarks that can guide your efforts. It can provide you with the insights you need to reach people more effectively—both today and with an eye toward the future. For marketers, […]


The Direct Marketing Association (DMA) released their annual Statistical Fact Book this month, which includes information on the latest benchmarks, marketing trends and consumer behavior. To kick off the release of the 2014 Statistical Fact Book, DMA is sponsoring a webinar on April 23 featuring a collection of top marketing professionals discussing some of the […]