August 24, 2016

What Are the Top Goals & Challenges of Data-Driven Marketing?

How today's organizations are faring with using data to build customer connections

We’ve reached a point where using data as a key driver of marketing is no longer new or novel; it’s essential. Companies like Amazon, Facebook and Netflix have raised the bar on how data can be used to create more personalized experiences. As a result, individuals have come to expect that level of marketing personalization across […]

June 22, 2016

How to Better Click with Customers Searching Google via Mobile

Build relationships by giving mobile searchers what they need, when they need it

We’ve all been there. Your dishwasher isn’t working right, so you turn to Google. You want to find the best place for some craft beer in an unfamiliar city, so you turn to Google. You see a product in a store you’re not sure whether you should buy, so you turn to Google. These are […]

It’s hard to believe we’re already at the midway point of the year. It seems like only last week we were shivering our way through the brutal winter and laying out strategic marketing goals for 2014. But after you make it through the first quarter, the calendar has a way of stepping on the gas. […]

When it comes to direct marketing, data is a powerful tool. It can tell you what’s working and what isn’t, and show you trends and benchmarks that can guide your efforts. It can provide you with the insights you need to reach people more effectively—both today and with an eye toward the future. For marketers, […]

300 million Google+ users as of October 2013 6.97% growth in Web traffic referrals from Google+ from September 2012 to September 2013 30% of smartphone owners used the Google+ mobile app from April-June 2013, making it the fourth most-used app In last week’s post, we looked a five ways to enhance your marketing strategy in […]