We’ve reached a point where using data as a key driver of marketing is no longer new or novel; it’s essential. Companies like Amazon, Facebook and Netflix have raised the bar on how data can be used to create more personalized experiences. As a result, individuals have come to expect that level of marketing personalization across […]
We’ve all been there. Your dishwasher isn’t working right, so you turn to Google. You want to find the best place for some craft beer in an unfamiliar city, so you turn to Google. You see a product in a store you’re not sure whether you should buy, so you turn to Google. These are […]
As we head into the final stretch of presidential campaigning, Facebook is set to be a major player in helping the candidates connect with voters.
It’s hard to believe we’re already at the midway point of the year. It seems like only last week we were shivering our way through the brutal winter and laying out strategic marketing goals for 2014. But after you make it through the first quarter, the calendar has a way of stepping on the gas. […]
When it comes to direct marketing, data is a powerful tool. It can tell you what’s working and what isn’t, and show you trends and benchmarks that can guide your efforts. It can provide you with the insights you need to reach people more effectively—both today and with an eye toward the future. For marketers, […]