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If you’ve visited a coffee shop lately, you’ve probably noticed mobile devices are taking over the world. Grabbing a cup of java, you see face after face glued to screens. From iPhones and iPads to Androids and Kindle Fire, people are connecting on more mobile devices in more ways to complete more tasks than ever […]


The Direct Marketing Association (DMA) recently released their 2012 Response Rate Report. DMA produces this report every year and it contains a ton of valuable direct marketing information for businesses and organizations (you can purchase the full 2012 Response Rate Report here). The report provides “key cost and performance benchmarks to help marketers gauge the […]


Imagine the power of knowing what choices your customers or donors are going to make—whether they will respond to an appeal or jump on an upsell. Imagine how much time and money you could save, and how you could increase your revenue and return on investment (ROI). While no one can predict the future, data […]


Recently, the Millennial Impact Project released their 2012 Millennial Impact Report. The report provides results from an extensive study of more than 6,500 millennials (defined as individuals ages 20-35) on how they learn, connect and give to nonprofits. This is an incredibly well put together report filled with lots of great data and engaging infographics. […]


There’s a strange imbalance in the world of marketing. Most organizations weigh their marketing efforts in one of two directions: data-focused or creative-focused. It’s either about the numbers or the appeal. For whatever reason, these two key marketing aspects (data and creative) are typically kept at a distance – with one being favored over the […]