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“Today’s marketing needs to be geared toward the customer and not a customer.” If marketing is the journey from company to customer, then data is the pathway. It’s the information you need to reach the customer directly. To speak to their individual wants and needs. To help solve their problems. The adoption of data as […]


This time of year, with Halloween right around the corner, people like to be given the creeps. That’s why we go to horror movies and haunted houses. But there’s one place people should never leave creeped out: your marketing. Unfortunately crossing the creepy line is one of the dangers of using data for marketing personalization. […]


The Chronicle of Philanthropy recently released their annual “How America Gives” report, which analyzes IRS data to track charitable giving. The results of this report are always pretty interesting (we’ve covered them here in past posts), but this year it’s the narrative tied to the findings that has caught a lot of people’s attention. The […]


The social media marketing waters remain as choppy and unpredictable as ever. With more social sites arising (see Snapchat for the latest riser) and Facebook brand engagement numbers fluctuating like a sailboat in a storm, marketers continue to fish their way through the social ocean finding success and failure in equal numbers. This ebb and […]


You’ve probably heard of the Myers-Briggs Personality Indicator. Developed back in the 1920s by the mother-daughter team of Katharine Briggs and Isabel Briggs Myers (based on the theories of Swiss psychiatrist and psychotherapist Carl Jung) this “personality inventory” is still widely used today in areas like career counseling. The Myers-Briggs indicator consists of a questionnaire. […]