Archives

A few weeks ago, we published a post discussing Nine Key Takeaways for Nonprofits from the 2012 Millennial Impact Report. Today we take a closer look at some significant findings from that report, and how your organization can transform information into action. Using what we know about Millennial nonprofit preferences, engagement and interaction, you can […]


The Direct Marketing Association (DMA) recently released their 2012 Response Rate Report. DMA produces this report every year and it contains a ton of valuable direct marketing information for businesses and organizations (you can purchase the full 2012 Response Rate Report here). The report provides “key cost and performance benchmarks to help marketers gauge the […]


Imagine the power of knowing what choices your customers or donors are going to make—whether they will respond to an appeal or jump on an upsell. Imagine how much time and money you could save, and how you could increase your revenue and return on investment (ROI). While no one can predict the future, data […]


Recently, the Millennial Impact Project released their 2012 Millennial Impact Report. The report provides results from an extensive study of more than 6,500 millennials (defined as individuals ages 20-35) on how they learn, connect and give to nonprofits. This is an incredibly well put together report filled with lots of great data and engaging infographics. […]


Like any classic underdog story, this one came down to the wire. On the last day of 4Good Nonprofit Giveaway voting, nonprofit finalist The Mommies Network was in first place. The second place finalist – Bright Futures Farm – was behind by over 200 votes. The giveaway seemed all but over… Then Bright Futures Farm […]