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56.9% of total mail volume was direct mail in 2014—up from 39.9% in 1990. After countless “deaths” and “resurrections”, direct mail is still alive and kicking. For many businesses and nonprofit organizations, traditional mail remains an integral part of their marketing strategy. And that’s probably not going to change anytime soon. While the total number of […]


Running a small business is no small feat. Unlike the big guys, small businesses have a much smaller margin of error. If a half-a-million-dollar initiative falls flat at a large company, there will be a lot of head shaking. If that happens at a small business, it can mean game over. On the plus side, […]


Join Eleventy Vice President of Strategy & Development Angie Moore for the 2015 DMA Statbook Overview Webinar on April 28 from 2-3 p.m. The Statbook Overview Webinar will feature industry thought leaders highlighting some of the 2015 Fact Book’s most interesting statistics and sharing best practices on data-driven tactics, consumer behavior, budget allocation, email trends, […]


As human beings, we are driven by emotion. Even when we aim to be objective, there are internal feelings bubbling below the surface, influencing what we do. It’s undeniable. Emotions affect us. Impact us. Inspire us. Emotions also lead to actions. Which is why they play a key role in marketing. How you connect with […]


It’s been another fascinating year. We were entranced by the World Cup, panicked by Ebola, and compelled to dump buckets of ice water on our heads by one of the most surprising and far-reaching fundraising campaigns of all time. Over here on the eleventy marketing blog, some of the top topics that grabbed readers’ attention […]