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From Yahoo! to Airbnb, the past couple years have seen a ton of logo redesigns. Is this just a trend where businesses follow one another’s lead like dominoes? Or are more organizations adopting the belief that logo refreshes need to occur with increasing regularity? Whatever the reason, the evidence is undeniable (here’s a recap of […]


You’ve probably heard of the Myers-Briggs Personality Indicator. Developed back in the 1920s by the mother-daughter team of Katharine Briggs and Isabel Briggs Myers (based on the theories of Swiss psychiatrist and psychotherapist Carl Jung) this “personality inventory” is still widely used today in areas like career counseling. The Myers-Briggs indicator consists of a questionnaire. […]


Twitter is a great marketing tool for nonprofits and businesses. Unlike Facebook, which is designed to connect people who already know each other, Twitter is designed to connect people who share similar interests. For organizations looking to engage people who may be interested in their products or services, Twitter is a great way to build […]


As many of you know, eleventy’s vice president of strategy and development Angie Moore authors a popular nonprofit blog over at Fundraising Success. On this blog, Angie explores many of the big ideas, changes and challenges taking place in the nonprofit industry. One year ago, Angie reported on her blog about a major marketing change […]


It’s hard to believe we’re already at the midway point of the year. It seems like only last week we were shivering our way through the brutal winter and laying out strategic marketing goals for 2014. But after you make it through the first quarter, the calendar has a way of stepping on the gas. […]