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As a nonprofit professional, you know a lot about your cause. You know about the specifics of the problem you’re trying to solve. The people it affects. The challenges to developing or instituting a solution. The immediate and future needs. How donations can make a difference. This is incredibly valuable knowledge. It’s also knowledge that needs to […]


In the old days (5 or 6 years ago), assembling your social media strategy was simple. Head over to Facebook. Maybe add Twitter and LinkedIn too. Then a long came Pinterest. And Google+. And Instagram. And Snapchat. And on and on and on… Suddenly there are a lot more options. These days, social media strategy […]


With more nonprofits in existence than ever before, there is increasing competition for donors’ fundraising dollars. That’s why it’s important to constantly be on the lookout for new ways to reach potential donors and raise funds. You also want to give people as many options as possible for making a contribution. Leave no stone unturned. […]


We live in an increasingly busy world. We’re working more, connecting more, traveling more. Technology has allowed us to do these things, which is great. But it also means we’re more and more crunched for time. A number of businesses and technologies have emerged in recent years to help us get that time back. In […]


When it comes to direct marketing, data is a powerful tool. It can tell you what’s working and what isn’t, and show you trends and benchmarks that can guide your efforts. It can provide you with the insights you need to reach people more effectively—both today and with an eye toward the future. For marketers, […]