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Much is made about the importance of personalization in marketing today. With so much information at our fingertips, and so many messages coming at us at a mile a minute, the ability to hone in on what’s relevant to the individual is key for organizations who want to stand out and compel customer action. But, […]


Recently, our own VP of Strategy and Development Angie Moore was one of the speakers on the NonProfit PRO webinar, “Power Targeting: Segmentation Strategies That Raise More Money”. In the webinar, Angie and other nonprofit experts discussed ways to amp up fundraising appeals and increase donations through power targeting. In today’s post, we’ll look at […]


“Today’s marketing needs to be geared toward the customer and not a customer.” If marketing is the journey from company to customer, then data is the pathway. It’s the information you need to reach the customer directly. To speak to their individual wants and needs. To help solve their problems. The adoption of data as […]


This time of year, with Halloween right around the corner, people like to be given the creeps. That’s why we go to horror movies and haunted houses. But there’s one place people should never leave creeped out: your marketing. Unfortunately crossing the creepy line is one of the dangers of using data for marketing personalization. […]


You’ve probably heard of the Myers-Briggs Personality Indicator. Developed back in the 1920s by the mother-daughter team of Katharine Briggs and Isabel Briggs Myers (based on the theories of Swiss psychiatrist and psychotherapist Carl Jung) this “personality inventory” is still widely used today in areas like career counseling. The Myers-Briggs indicator consists of a questionnaire. […]