July 20, 2016

8 Insights Into Donor Behaviors & Values from the Donor Loyalty Study

How can your nonprofit provide more meaningful supporter experiences?

According to the 2016 Fundraising Effectiveness Report, the average donor retention rate in 2015 was 46%. That means less than half of all donors who supported an organization did so again. More troublingly, this number has remained below 50% for the last decade. Retention is a topic on the minds of many (if not all) […]

July 13, 2016

9 Findings on Millennial Attitudes & Engagement in an Election Year

Does the election-year environment increase millennial cause engagement?

If there’s one thing we can all agree on as a nation it’s that election years are crazy. Issues are raised, opinions are fueled, positioned are taken, debates are heated. For better or worse, the national conversation gets cranked up to 11. But for political groups and nonprofit organizations, does that amplified conversation translate into […]

June 29, 2016

5 Tips for Creating Effective Facebook Mobile Video Ads

Make your videos stand out in the News Feed using these proven tricks

With so many digital marketing tools out there today, sometimes it’s just a matter of findings the right combination to deliver results. One recent equation that’s been delivering for brands:  Facebook + Video + Mobile. This power trio makes sense when you consider that each of the variables involved are in peak form: Facebook is […]

June 14, 2016

24 Words and Phrases It’s Time for Nonprofits to Stop Using

Is your organization speaking jargon? You may not even know it.

Jargon. Even the word itself is fairly jargon-y. You could just as easily say “clutter”, “excess”, “fluff”, or “using inside language with the outside world”. But the definition of jargon we like best is “meaningless talk”. Among professional circles, there’s a lot of meaningless talk. Industries fall in love with certain words and then they spread like […]

May 11, 2016

13 New Benchmarks for Nonprofit Digital Marketing in 2016

See how your nonprofit's digital efforts stack up against the latest industry trends

Digital marketing is a juggling act. You’ve got efforts like your website, emails, and social media all up in the air simultaneously. They’re connected to the same hands, moving in the same circle, and yet they’re also functioning independently.