On April 15, many of us learned about the tragedy in Boston through social media. We began seeing reports on Twitter or caught comments from friends on Facebook. As details emerged, the social stratosphere lit up. Stories were shared from the scene, runners let family know they were all right, prayers were sent to the […]

In marketing, first impressions are everything. With so much information overload at every turn, people now only glance at a website, mail piece or video to decide whether it’s worth their time. Appeal to their senses and they’ll learn more; rub them the wrong way and they kick you to the curb and move on. […]

The web and social media have transformed the world of nonprofit fundraising. The Internet has empowered individuals to take an active role in spreading the word about different organizations and causes, and given people the ability to instantaneously make donations. There’s no denying that online has been a game changer when it comes to giving. […]

It’s celebration time over here at eleventy marketing group. Just what are we clanking glasses and toasting to? The 50th post in the history of the eleventy blog! For the past year and a half—week after week—we’ve been posting valuable marketing news and insights for businesses and nonprofits. We figured what better way to celebrate this […]

At eleventy, we work with a lot of nonprofits. As a result, a good 50% of our blog content is devoted to nonprofit marketing. Anyone who frequents this blog knows we regularly discuss the growing power of online giving in nonprofit fundraising. We also recently published a post discussing Google Grants that received a lot of […]