Archives

According to the NCCS, there are currently over 1.5 million nonprofit organizations in the United States. A large number of those nonprofits host, support or encourage local fundraising events. That’s a lot of events! The events of choice for nonprofit organizations are typically walks and runs. While these events can be successful fundraisers, because of […]


Content marketing. Over the past few years, this buzzword has found its way into digital strategy and become an important cog in the marketing machine… And with good reason. Producing valuable content on the topics of interest to your brand and your customers is a smart way to forge connections in today’s search-and-share world. Ultimately, […]


Much is made about the importance of personalization in marketing today. With so much information at our fingertips, and so many messages coming at us at a mile a minute, the ability to hone in on what’s relevant to the individual is key for organizations who want to stand out and compel customer action. But, […]


Where have we been? Where are we going? How do we get there? Those are the three general questions companies need to ask at the beginning of each year (if not more frequently). They form the core of marketing strategy. When it comes to marketing, you need a map to navigate the changing terrain and determine the […]


The nonprofit communications cocktail—made up of ingredients like email, social media, newsletters, websites and direct mail—gets shaken and stirred in different ways each year. Based on how well the mix went down last year, and donor response and feedback, there are shifts and adjustments. So what does the communication cocktail look like for 2016? How […]