December 13, 2016

The Great Landing Page Debate

In the end, no matter how much you think you know (or someone else knows), it’s really easy to do some landing page testing these days.

Going to keep it short and sweet this week, because what I really want you to do is make sure your landing page is the best it can be for this month. I’ve been around a long time in this industry, and if I had a dime for every “expert” I met I would probably […]

October 25, 2016

8 Things that Make a Good Nonprofit Website

Meet the needs of those who come to you online for help, to understand how to support your cause and to get informed

In 1994, there were fewer than than 3,000 websites. Twenty years later, at the end of 2014, that number surpassed 1 billion and has continued to grow. While websites serve multiple purposes for multiple companies and organizations, there are some things that have to be in place within a website to make it good. From a […]

August 16, 2016

5 Communication Tips to Keep Your Donors Active & Engaged

Survey findings reveal the best ways to connect with nonprofit supporters

72% of donors say poor content—whether too vague, irrelevant, dull, or inconvenient—affects whether or not they donate to a nonprofit. That telling stat comes from the 2016 Donor Loyalty Study. We talked about this study in a recent post discussing donor behaviors, perceptions and values. But the study also has some interesting findings about how donors […]

August 3, 2016

6 Go-To Resources When You Need to Generate New Ideas

Struggling to come up with blog or speech topics? Here's where to look.

Not all brainstorms are created equal. There are times when inspiration comes down in buckets. Leaving you with more ideas than you know what to do with. Then there are other times when you’re stuck in a creative drought. When you can’t find an idea to save your life. If you’re a professional who does any sort of idea-generating—whether […]

July 20, 2016

8 Insights Into Donor Behaviors & Values from the Donor Loyalty Study

How can your nonprofit provide more meaningful supporter experiences?

According to the 2016 Fundraising Effectiveness Report, the average donor retention rate in 2015 was 46%. That means less than half of all donors who supported an organization did so again. More troublingly, this number has remained below 50% for the last decade. Retention is a topic on the minds of many (if not all) […]