“What’s the deal with digital marketing?” No, that’s not the lead-in to a Seinfeld-esque stand-up comedy routine. It’s the question on the minds of many of today’s business and nonprofit leaders who dove into digital and now find themselves somewhat perplexed by the results. Impressions, views, conversations, clicks, follows—they wonder (sometimes silently, sometimes aloud) what […]
According to the 2016 Fundraising Effectiveness Report, the average donor retention rate in 2015 was 46%. That means less than half of all donors who supported an organization did so again. More troublingly, this number has remained below 50% for the last decade. Retention is a topic on the minds of many (if not all) […]
As we head into the final stretch of presidential campaigning, Facebook is set to be a major player in helping the candidates connect with voters.
Digital marketing is a juggling act. You’ve got efforts like your website, emails, and social media all up in the air simultaneously. They’re connected to the same hands, moving in the same circle, and yet they’re also functioning independently.
Fundraising is stuck in the middle right now. There are opposing forces pulling it in different directions. The result? Nonprofit organizations are mostly running in place when they should be surging forward. On the positive side, more people are giving and they’re giving more. And nonprofits are using a lot of smart, creative efforts to bring new […]