August 30, 2016

6 Reasons Why Digital Marketing Really Matters to Your Organization

Redefining the role of "digital" to better understand its essential marketing value

“What’s the deal with digital marketing?” No, that’s not the lead-in to a Seinfeld-esque stand-up comedy routine. It’s the question on the minds of many of today’s business and nonprofit leaders who dove into digital and now find themselves somewhat perplexed by the results. Impressions, views, conversations, clicks, follows—they wonder (sometimes silently, sometimes aloud) what […]

July 20, 2016

8 Insights Into Donor Behaviors & Values from the Donor Loyalty Study

How can your nonprofit provide more meaningful supporter experiences?

According to the 2016 Fundraising Effectiveness Report, the average donor retention rate in 2015 was 46%. That means less than half of all donors who supported an organization did so again. More troublingly, this number has remained below 50% for the last decade. Retention is a topic on the minds of many (if not all) […]

May 18, 2016

Eleventy President Quoted in Articles from Bloomberg and The Street

Our own Ken Dawson talks Facebook political advertising with the media

As we head into the final stretch of presidential campaigning, Facebook is set to be a major player in helping the candidates connect with voters.

May 11, 2016

13 New Benchmarks for Nonprofit Digital Marketing in 2016

See how your nonprofit's digital efforts stack up against the latest industry trends

Digital marketing is a juggling act. You’ve got efforts like your website, emails, and social media all up in the air simultaneously. They’re connected to the same hands, moving in the same circle, and yet they’re also functioning independently.

April 27, 2016

4 Questions Raised By The 2016 Fundraising Effectiveness Report

Opposing forces are pulling fundraising in different directions

Fundraising is stuck in the middle right now. There are opposing forces pulling it in different directions. The result? Nonprofit organizations are mostly running in place when they should be surging forward. On the positive side, more people are giving and they’re giving more. And nonprofits are using a lot of smart, creative efforts to bring new […]